“To achieve this, we need to find international partners, whereas any activities involving the government require separate coordination,” said the Member of the Russian Civic Chamber.
Morality is the most potent unifying principle, according to Lyudmila Sekacheva, President of the “BRICS: The World of Traditions” Regional Public Organization and Head of the "BRICS Peoples Choose Life" Programme.
“The topic of morality has a consolidating significance and is understandable to all peoples. We have already proposed projects such as the Anthem of the BRICS Peoples and the cultural-themed youth tourist route ‘In the Footsteps of the Great BRICS Teachers’. Great teachers like Confucius, Leo Tolstoy, Mahatma Gandhi, and Nelson Mandela have left the world a legacy of moral instruction, a moral vaccine to cure society of violence. We can focus on projects and domains that will support spiritual and moral well-being, human health, and a sense of patriotism. Without a harmonious state—in words, ideas, thoughts, and actions—we are bound to fail everywhere. I suggest taking the quote 'From the ecology of the soul and body to the ecology of the world' as the motto for our cultural track,” Lyudmila Sekacheva proposed.
Andrey Maksimov supported this idea and added that BRICS is a global group of countries and peoples with a prevailing emphasis on localization.
“Our goal is to maintain the distinct local, national, and ethnic flavours. We place a great importance on cultural diversity. We refuse to let this cultural diversity be overshadowed by globalisation. And this must be designated as our core principle,” he proposed.
The experts agreed that the document's introduction should mention that the goals of the socio-cultural programmes within the BRICS cooperation framework are based on the principles of justice, mutual respect, mutual assistance, and the desire to preserve and enhance cultural, spiritual, and moral heritage. They also concurred that the proclamation should indicate that socio-cultural initiatives seek to provide access to all cultural accomplishments, promote the growth of member nations, and support the aspirations of the BRICS peoples for equitable development without barriers.